Who We Are
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
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Our Leadership Principles are more than inspirational wall hangings. The 16 principles guide our discussions and decisions every day.
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We are honored to be recognized for the work we do on behalf of our customers, employees, and communities every day.
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Amazon’s “Day 1” mentality is our approach of doing everything with the energy and entrepreneurial spirit of a new organisation on its first day.
Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Annual Letters to Shareholders from 1997 through today.
How a door became a desk, and a symbol of Amazon
Today, Amazon offices around the world are filled with door desks, based on Bezos’ early design.
